Marketing Specialist | Natalie Mollica - Marketing Specialist | Natalie Mollica -


About The Position

The Marketing Specialist will collaborate directly with the CEO and leadership team and be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. We are seeking a competent professional able to grasp consumer behavior trends within the plastics and packaging industries and to generate creative ideas. You will utilize specialized marketing concepts, principles, and tactics in this role; with the goal being to deliver effective marketing programs that will help our client’s reputation and growth.

This critical role will provide a balance of creative content marketing skills and analytical market analysis abilities, giving this individual a unique opportunity to have a major impact on the future of the organization.

Primary Responsibilities

  • Conduct market research to find answers about consumer requirements, habits, and trends.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
  • Undertake individual tasks of a marketing plan as assigned.

Preferred Qualifications

  • Proven experience as marketing specialist or similar role, preferably within the plastics and/or packaging industries.
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
  • Demonstrable experience in marketing data analytics and tools.
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
  • Knowledge of HTML, CSS, and web development tools (e.g., Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills.
  • Commercial awareness partnered with a creative mind.
  • BSc/BA in marketing, communications or equivalent.

Interested? Apply TODAY!

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