Marketing Specialist

PET

Polyethylene Terephthalate

  • PET is a versatile material, superior for package design and peformance.
  • Known for clarity, light-weight, oxygen barrier qualities and as an unbreakable competitor to glass and other plastics.
  • Nearly 2 Billion pounds of PET is recycled each year in North America and reprocessed as rPET into new products including:
  • Packaging
  • Bottles
  • Clothing
  • Carpet
  • rPET is now one of the most widely sought-after materials for packaging by major companies in Food & Beverage and Consumer Packaged Goods. Verdeco Recycling is well positioned as a leading innovator in rPET solutions for high demand applications.

The Process

  • 1) The process begins with clean, hot-washed PET flake, from reliable suppliers.
  • 2) The material goes through a process of crystallization, melt extrusion, decontamination and pelletized into FDA approved rPET pellets.
  • 3) Through innovative processing and material formulations, the rPET is well matched for high-value applications within consumer, food & beverage packaging where clarity & quality are key.
  • 4) Focusing on customer specifications and solving complex formulation challenges, means the ability to deliver consistent, high-quality products.

Rinse & Repeat!

Clean, hot-washed PET flake
Clean, hot-washed PET flake
Decontaminated rPET pellets
Decontaminated rPET pellets
Crystal clear food packaging
Crystal clear food packaging
High-quality consumer packaging
High-quality consumer packaging

About The Position

The Marketing Specialist will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. We expect you to be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.


This critical role will provide a balance of creative content marketing skills and analytical market analysis abilities, giving this individual a unique opportunity to have a major impact on the future of the organization.

Primary Responsibilities• Conduct market research to find answers about consumer requirements, habits, and trends.
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns.
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Undertake individual tasks of a marketing plan as assigned.
Preferred Qualifications- Proven experience as marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords etc.)
- Knowledge of HTML, CSS, and web development tools (e.g., Dreamweaver) desired
- Well-organized and detail oriented
- Exceptional communication and writing skills.
- Commercial awareness partnered with a creative mind.
- BSc/BA in marketing, communications or equivalent

Zach Ernest